Brandi Lange (left) and Cheryl Reed of New Image.
Brandi Lange (left) and Cheryl Reed of New Image.

There is a new option in town for anyone looking to spruce up their image. 

Cheryl Reed of Decorah, a 37-year veteran of the industry, recently opened New Image Hairstyling Center at 911 S. Mill St. in Decorah. 

Reed is joined by independent stylist Brandi Lange. 

Reed, who ran her own salon from 1980 - 1993 before working for other businesses, said she felt the need to start something new. 

“I just saw in the paper there was a small space for rent and it looked very workable,” said Reed of the salon that is located next to the Family Care Clinic in the former Iowa State Extension building at the corner of Short and Mill streets. 

Reed and Lange had been working with each other for a year, and Lange said she was ready to try something different as well. 

“I really like doing more pedicures and manicures, and this move gives me that opportunity,” said Lange. 

The business, which opened May 1, has been very well received, according to Reed. 

“There are a lot of new faces here, but also some people returning that I haven’t done for years,” she said, adding they specialize in cuts for men, women and children. 


What they offer

Cosmetologists Reed and Lange offer a full line of Matrix, Kenra, Bain de Terre, Rusk, Wella,  Hempz and Biolage products. 

They specialize in haircuts and styling, manicures, pedicures, ear piercing  and shellac and Diva nails. 

They also carry a variety of lotions, Venique and China Glaze nail polishes and a variety of other products for pampering. 

“We also have a brand new color line that is all natural and doesn’t use ammonias,” said Lange, who also carries a variety of products and conditioners for colored hair as well. 

In addition, the store carries a number of fun accessories, such as Western bling purses, caps, checkbook covers and more. 

“We’ve had some really positive comments, such as we’re the only salon on this side of town,” said Reed. 

New Image is open Monday, Wednesday, Thursday and Friday, 8 a.m. – 5 p.m. and Saturday from 8 a.m. – noon. The shop is closed on Tuesdays. Parking is handicap accessible. 

“Walk-ins are welcome. Come meet our friendly staff,” said Reed.