The Decorah Nespapers
October 22, 2019
  • The Decorah Newspapers
    Committed to Excellence
    Total Market Coverage
    There are over 70,000 potential customers in this circle.
    Public Opinion

    published every
    Decorah Journal

    published every
    Dollar Stretcher

    published every

    107 East Water St.
    Decorah, IA 52101
    Telephone: 563-382-4221
    FAX: 563-382-5949

    John Anundsen

    Julie Ude
    Advertising Manager

    Tanya O'Connor
    Advertising Representative

    Samantha Ludeking
    Production Manager & Website Administrator


    Rick Fromm
    Managing Editor

    Sarah Strandberg
    News Editor

    Staff Reporter

    Julie Berg-Raymond
    Lifestyles Editor

    Becky Walz
    Sports Editor

    Effective January 1, 2014
    1. Business Phone Number
    TELEPHONE: (563) 382-4221
    FAX : (563)382-5949

    2. Representatives
    a. Iowa Newspaper Association, 319 East 5th, Des Moines, Iowa 50309
    b. American Newspaper Representatives, Inc., 404 5th Avenue, New York, New York 10018

    3. General
    a. We reserve the right to revise our rate at any time.
    b. We reserve the right to revise or reject any advertisement which we deem objectionable either in subject matter, phraseology, or for any other reason.

    4. General Advertising Rates
    a. Either Paper - OPEN RATE $8.00/col. in.
    b. Dollar Stretcher - OPEN RATE $8.00/col. in.
    c. Combination - OPEN RATE $13.50/col. in.
    d. Minimum ad size 1 col. by 1 1/2 inch
    e. Web Site - TILE AD w/link $45/month
    f. Contract discounts available on annual volume.
    g. National Rates per col. in.

    Paper $9.25
    Dollar Stretcher only $9.25
    Combination paper/shopper $16.90
    Net Rates
    15% Agency Commission

    5. Position Charges
    a. No special position is sold, but an attempt is made to follow request.

    6. Classified
    a. Display classified $8.00 /col. in.
    b. Classified line ad $5.50 minimum charge (15 words or less, includes Internet) - 25¢ per word after that (each initial or abbreviated word counts as a word).
    c. Minimum ad size 1 col. by 1 1/2 inch

    7. Closing Dates
    a. Copy for the Tuesday Public Opinion must be in newspaper office by 12:00 noon on the previous Friday.
    b. Copy for the Dollar Stretcher must be in newspaper office by 12:00 noon on the previous Monday.
    c. Copy for the Thursday Decorah Journal must be in the newspaper office by 12:00 noon the previous Tuesday.

    8. We accept color advertising
    a. $50.00 charge for each color regardless of ad size. $100.00 charge for process color (4 color CMYK).

    9. Mechanical Requirements
    a. Width of page (6 columns) 12 5/8 inches
    b. Depth of page 21 1/2 inches
    c. Width of single column 12 picas or 2 inches
    2 columns 25 picas or 4 1/8 inches
    3 columns 37 1/2 picas or 6 1/4 inches
    4 columns 50 1/2 picas or 8 3/8 inches
    5 columns 64 picas or 10 1/2 inches
    6 columns 76 picas or 12 5/8 inches
    d. Width of each gutter 1 pica or 1/8 inch
    e. Number of column inches per page 129
    f. Offset publication

    10. Circulation Information
    a. Public Opinion 5,100
    b. Decorah Journal 5,100
    c. Dollar Stretcher Shopper 16,500 (non-duplicating)
    d. Website over 70,000 visits per month

    11. We accept advertising electronically
    a. Send to:

    Per Piece
    Single Sheet 7.00¢
    4-8 pages 7.25¢
    12 pages 7.50¢
    16 pages 7.75¢
    20 pages 8.00¢
    24 pages 8.25¢
    28 pages 8.50¢
    32 pages 8.75¢
    Inserts must be quarterfolded or an additional 2¢ per piece charge will be applied. Minimum quantity: 2,500

    The following discounts apply to cost of newspaper lineage only. Newspaper and Dollar Stretcher combined lineage applies to annual contract inch requirements.


    1400 annual inches

    27 col. in. per week minimum with at least
    14 col. in. (or 50%) in the newspaper.

    2250 annual inches

    44 col. in. per week minimum with at least
    22 col. in. (or 50%) in the newspaper.

    2700 annual inches

    52 col. in. per week minimum with at least
    26 col. in. (or 50%) in the newspaper.

    3150 annual inches

    61 col. in. per week minimum with at least
    31 col. in. (or 50%) in the newspaper.
    30% Lift Rate
    24 col. in. or larger after first run with no changes. Discount applies to newspaper only.
    10% Discount 13 consecutive weeks
    Any size ad w/ no changes to run for a min. of 13 weeks. Discount applies to newspaper only.

©2019 Decorah Newspapers
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Decorah Newspapers P.O. Box 350 – 107 E. Water Street Decorah, IA 52101

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